We take your personal data seriously. We process personal data and have adopted this privacy policy to explain how we process your data.

Aalborg Portland Holding A/S is the data controller of the information we collect about you, and we ensure that your personal data is processed in compliance with applicable legislation.

If you wish to contact us about our processing of personal data, please do so at privacy@aalborgportland.com

Processing of personal data

Personal data are all kinds of information which are somehow related to you.

Being one of our customers, suppliers or business partners, we collect various general information about you such as contact and payment details.

When you use our website, we collect and process various information. For instance, when you access content, sign up for our newsletter, participate in surveys, register as a user or subscriber, use our services or make purchases on the website.

We typically collect and process the following types of information: A unique ID and technical data about your computer, tablet or mobile phone, your IP number, geographical position and the sites you click on (interests).

To the extent that you give your express consent and enter the information on the website, we also process: Name, company name, address, email and free text notes. For example, when you sign up for our newsletter or use our contact form.

In the following section of the website you can sign up as a user and voluntarily provide some personal data: https://aalborgwhite.com/user.


Our website uses cookies to ensure the proper functioning of the procedures and improve the experience of using online applications.

For more information on the use of cookies, see the cookie policy available on http://www.aalborgwhite.com/cookies

Privacy policy on recruitment

When we receive your job application and any attachments to it, the relevant manager and HR employee will read it in order to be able to respond and assess its content in relation to a specific job.

The job application and its attachments will be shared internally with the relevant persons in the recruitment process and will not be disclosed to anyone outside Aalborg Portland Holding.

The job application and its attachments will be saved until the right candidate has been identified, and the recruitment process has ended. Thereafter, the application and its attachments will be deleted.

When we receive unsolicited job applications, we save the application and its attachments for no more than six months, after which period they will be deleted.

If the application and its attachments are saved for more than six months, we will obtain a separate consent from the job candidate.


We have taken appropriate technical and organisational measures to prevent accidental or unlawful erasure, publication, loss, deterioration or unauthorised disclosure, abuse or any other unlawful processing of your data.

We will save your personal data on computers with restricted access which are located in supervised facilities, and our security measures will be monitored regularly to determine whether our user information is handled properly and with continued regard to your rights as a user. However, we cannot guarantee 100% security in all data transfers on the Internet. This means that there may be a risk of unauthorised access to data when data are being sent and stored electronically. You thus give your personal data at your own risk.


Personal data about customers are collected for the following purposes:

  • Processing of your purchases and delivery of our goods or services
  • Customer relation management

Personal data about suppliers and business partners are collected for the following purposes:

  • Processing of our purchases/services
  • Supplier/partner relation management

Data collected through cookies will be used to get the website to function properly. Cookies are used primarily for website traffic measurements using Google Analytics, but also to analyse the use of our website to enable us to improve functionality and content on a regular basis.

Data minimisation

We collect, process and store personal data only where necessary to achieve our objectives. In certain circumstances, we may be under a statutory obligation to collect and store certain types of data for our business activities. The type and scope of the personal data we process may also be determined by the need to fulfil a contract or other legal obligation. 

Data kept up-to-date

As our service depends on your data being accurate and up to date, please inform us of relevant changes to your data. You may use the contact details above to inform us of your changes; then we will make sure to update your personal data. If we discover that data are inaccurate, we will update the data and inform you.

Period for which the personal data are stored

The data are stored for the period permitted under applicable legislation, and we erase the data when they are no longer necessary. The period depends on the nature of the data and the reason for storage. Therefore, it is impossible to state a general time frame for when data will be erased.


Your consent to the receipt of newsletters is voluntary, and you can withdraw the consent at any time by contacting us. For additional information, contact us using the above contact details.

Disclosure of information

We use a number of third-party providers of data storage and processing services, including IT solution providers. These providers process only data on our behalf and must not use the data for their own purposes. In relevant cases, data are disclosed to banks, debt collection agencies, including credit rating agencies, haulage contractors and freight companies.

The disclosure of personal data to third parties for other purposes requires your consent.

We only use data processors within the European Union or countries that can offer your data adequate protection.

Data about your use of the website are disclosed to third parties if the information is known. You can see a list of the relevant third parties in the below section on “Use of cookies”. The data are used to target advertisements.

Your rights

You always have a right to access the data we process about you and the right to know where the data come from and how your data are being used. You also havethe right to know how long we intend to keep your personal data and to whom we disclose data when we disclose data in Denmark or other countries.

On your request, we will inform you of the data we process about you. The access to information may, however, be restricted to protect the privacy of other persons, business secrets or intellectual property rights.

You may exercise your rights by contacting us. Our contact details are listed above.

If you believe that the personal data, we process about you are inaccurate, you have the right to have the data rectified. You should contact us to inform of the nature of the inaccuracies and how to rectify them.

In some cases, we have an obligation to delete your personal data; for instance, if you withdraw a consent you have given. If you believe that data are no longer required for the purpose that we collected them for, you may ask to have them erased. You may also contact us if you believe that personal data are being processed contrary to the law or other legal obligations.

You also have the right to complain to the Danish Data Protection Agency.

When you ask to have your personal data rectified or erased, we check whether the conditions are met and then make changes or erasure as promptly as possible.

You have the right to object to our processing of your personal data. You may also object to our disclosure of your data for marketing purposes. You may use the contact details above to send an objection. If your objection is legitimate, we will make sure to cease processing your personal data.

You have the right to data portability if you wish to transfer your data to another data controller or processor.

We delete personal data at our own motion when they are no longer required for the purpose for which they were collected.

This website is owned by Aalborg Portland Holding A/S, Rørdalsvej 44, 92200 Aalborg East, Denmark.