Sales and Marketing

Group Corporate

Cementir Holding N.V.

  • Michele Di Marino | Chief Sales, Marketing & Commercial Development Officer

    Michele Di Marino

    Chief Sales, Marketing & Commercial Development Officer

    m.dimarino@cementirholding.it

    Graduated in Business Administration at Bocconi University, Milan, with a term at McGill University – Montreal, he has 20 years of international experience in strategy, sales, marketing and business development.

    He started in business incubation and private equity,then moved to Management Consulting, supporting clients in strategy and change management projects.

    He joined the HVAC industry, first in Corporate Strategic Planning in AristonThermoGroup, staff to the CEO, then in Ferroli Group in Export Sales, with a responsibility over Sales & Marketing covering Scandinavia, Eastern Europe, CIS and the US.

    Entered building materials sector by joining Cementir Holding in Aalborg Portland in 2010, based as an expat in Copenhagen, DK.  Commercial and Business Development Director in the Nordic & Baltic Region, he has driven the strategy implementation to consolidate the leadership position White Cement in Europe and worked on several growth and strategic projects covering the full value chain Agg-Cem-RMC.

    Moved to Cementir Holding, back in Rome beginning 2017 as Group Chief Sales, Marketing & Commercial Development Officer. Going the extra mile, he is leading the global commercial strategy for the whole range of products in Cementir Group, with a focus over White Cement and its strategy implementation, including enhancing the brand perception and identity in all the Regions. He is pursuing the Group Innovation agenda and its strategic opportunities, launching, among others, InWhite Solutions.

  • Stefano Zampaletta | Group Product Development Manager

    Stefano Zampaletta

    Group Product Development Manager

    s.zampaletta@cementirholding.it

    Stefano Zampaletta is currently working for Cementir Holding as Group Product Development Manager. He is in charge of defining and Coordinating the Group sustainability roadmap for a lower carbon product range and its roll-out at Group and Local level to support Group’s CO2 emission reduction targets. Within this he is coleading project in his focus is FUTURECEM® as Group Initiative: a green andsustainable solution for cement and concrete technology. He is also coordinating innovation activity on cement-based solution and products within InWhite Solutions®.
     

    During his 20 years-experience in cement and concrete industry, he has covered different positions in technical assistance, quality control and R&D.

  • Domenico Rossomando | Commercial Development Manager

    Domenico Rossomando

    Commercial Development Manager

    d.rossomando@cementirholding.it

    Graduated in Business Administration at Luiss University, Rome.

    He started his career in Cementir Group in 2010 by joining Cementir Italia as Market Analyst. Moved to Cementir Holding in 2013 as Marketing and Business Development, he has coordinated the design and the implementation of the CRM and the BI tools.

    From beginning 2018, as Commercial Development Senior, in the newborn Sales, Marketing & Commercial Development Department, he plays a key role in the Group´s commercial development activities in new and existing markets, as well as in Cementir Holdings global innovation process InWhiteTM, at a global level. Among other contributions, he undertakes value chain analyses, capitalization of value contribution by new technologies/solutions, financial simulation of new business and optimization of existing business.

  • Ella Bi | White Cement Marketing Manager

    Ella Bi

    White Cement Marketing Manager

    ella.bi@cementirholding.it

    Graduated in Business Administration at Canberra University and Advertising at Shanghai Normal University. She has more than 19 years' experience in marketing, communications, media and advertising.

    She worked for Aalborg Portland China in 2009 starting from Marketing Executive and progressed to Marketing Manager in 2015. She has implemented co-marketing with customers, stakeholders/industrial KOLs on several national wide events and campaigns to enhance Aalborg White brand visibility and reputation in the industry. She was also involved in M&A business plan development in China.

    In 2017, she moved to Cementir Holding as White Cement Marketing Manager in the Sale, Marketing and Commercial Development Department, working in the corporate function aiming to strengthen and consolidate the global Aalborg White brand by implementing IMC initiatives. Meanwhile, establishing and improving brand awareness of innovative products developed under "InWhite Solution" over the globe.

    Prior to Aalborg Portland & Cementir, she worked as Media Tactical Planning and Marketing Communications respectively for 4A Advertising Agency, coating industry and Johnson&Johnson Pharmaceuticals in Shanghai.

Europe

Nordic & Baltic Head of Region

  • Christensen Søren Holm | Nordic & Baltic Head of Region

    Christensen Søren Holm

    Nordic & Baltic Head of Region

    Søren Holm Christensen holds a Master of Economics & Business Administration from Aalborg University, Denmark.
    He joined the Cementir Group, Aalborg Portland in May 2006 as a Trainee with focus on Business Controlling, Planning and Management Support. In 2008 he held the position as Procurement Manager in Aalborg Portland.

    In 2009 he was appointed Finance Director in the Nordic & Baltic Region with the focus to establish and optimize a new financial shared service center in the region.

    In 2013 he is appointed responsible for strategic planning and business controlling for the region supporting the CEO.
    In 2015 Søren Holm Christensen was appointed Managing Director of the Danish RMC business (Unicon Denmark) and held this position until May 2018 where he was appointed Head of the Nordic & Baltic Region.

Aalborg Portland A/S

  • Frank Brandt | Export Sales Director, Aalborg Portland A/S Denmark

    Frank Brandt

    Export Sales Director, Aalborg Portland A/S Denmark

    frank.brandt@aalborgportland.com

    Graduated in Business and Economics focused on Marketing/Sales and General Management at the Cologne University of Applied Sciences as well as at the Cologne Business School, Frank has gained almost 20 years of International expertise in strategic and operative Technical Sales activities in the B2B sector. 

    Even before starting his studies, Frank gained first experience in the construction business when he completed an apprenticeship as an industrial clerk.

    After having finished his studies, he took over the role as Head of Sales and Marketing of a precast company based in Western Germany.

    Frank deepened his international experience in the role as Key Account Manager Export for an international group in the Traffic Engineering sector, being responsible for Sales activities and Key Accounts in Northern Europe as well as in UAE and the US. 
    As the Regional Sales Manager of an international group in the plant construction and Engineering sector, Frank had the full Sales responsibility for the Asia/Pacific Region including the Contract negotiation on a Senior Management Level.

    He joined Aalborg Portland A/S in Spring 2015 as the Area Sales Manager for Germany and Benelux, being responsible for all Sales activities of White cement and InWhite products in the region.
    In addition to this role, in Summer 2017 Frank was appointed General Manager of the Belgian branch Aalborg Portland Belgium NV. Together with his team, he is reinforcing the group´s position as Market Leader White cement in the Benelux region as well as strengthening the brand perception and establishing the InWhite products on the market. 

    Since January 1st 2023, Frank has been appointed as the new Export Sales Director for Aalborg Portland A/S Denmark. In his new position, Frank will take responsibility of all Aalborg Portland`s subsidiaries on the European market for white cement in Germany, Benelux, France and Poland.
     

  • Frank Brandt | Sales Manager Germany

    Frank Brandt

    Sales Manager Germany

    frank.brandt@aalborgportland.com

    Graduated in Business and Economics focussed on Marketing/Sales and General Management at the Cologne University of Applied Sciences as well as at the Cologne Business School, Frank has gained almost 20 years of International expertise in strategic and operative Technical Sales activities in the B2B sector.

    Even before starting his studies, Frank gained first experience in the construction business when he completed an apprenticeship as an industrial clerk.

    After having finished his studies, he took over the role as Head of Sales and Marketing of a precast company based in Western Germany.

    Frank deepened his international experience in the role as Key Account Manager Export for an international group in the Traffic Engineering sector, being responsible for Sales activities and Key Accounts in Northern Europe as well as in UAE and the US.

    As the Regional Sales Manager of an international group in the plant construction and Engineering sector, Frank had the full Sales responsibility for the Asia/Pacific Region including the Contract negotiation on a Senior Management Level.

    He joined Aalborg Portland A/S in Spring 2015 as the Area Sales Manager for Germany and Benelux, being responsible for all Sales activities of White cement and InWhite products in the region.

    In addition to this role, in Summer 2017 Frank was appointed General Manager of the Belgian branch Aalborg Portland Belgium NV. Together with his team, he is reinforcing the group´s position as Market Leader White cement in the Benelux region as well as strengthening the brand perception and establishing the InWhite products on the market.

    Graduated in Business and Economics focused on Marketing/Sales and General Management at the Cologne University of Applied Sciences as well as at the Cologne Business School, Frank has gained almost 20 years of International expertise in strategic and operative Technical Sales activities in the B2B sector. 
    Even before starting his studies, Frank gained first experience in the construction business when he completed an apprenticeship as an industrial clerk.


    After having finished his studies, he took over the role as Head of Sales and Marketing of a precast company based in Western Germany.


    Frank deepened his international experience in the role as Key Account Manager Export for an international group in the Traffic Engineering sector, being responsible for Sales activities and Key Accounts in Northern Europe as well as in UAE and the US. 
    As the Regional Sales Manager of an international group in the plant construction and Engineering sector, Frank had the full Sales responsibility for the Asia/Pacific Region including the Contract negotiation on a Senior Management Level.


    He joined Aalborg Portland A/S in Spring 2015 as the Area Sales Manager for Germany and Benelux, being responsible for all Sales activities of White cement and InWhite products in the region.
    In addition to this role, in Summer 2017 Frank was appointed General Manager of the Belgian branch Aalborg Portland Belgium NV. Together with his team, he is reinforcing the group´s position as Market Leader White cement in the Benelux region as well as strengthening the brand perception and establishing the InWhite products on the market. 


    Since January 1st 2023, Frank has been appointed as the new Export Sales Director for Aalborg Portland A/S Denmark. In his new position, Frank will take responsibility of all Aalborg Portland`s subsidiaries on the European market for white cement in Germany, Benelux, France and Poland.
     

  • Robert Eigil Nielsen | Sales Engineer, Promotor

    Robert Eigil Nielsen

    Sales Engineer, Promotor

    robert.nielsen@aalborgportland.com

    Graduated in Building Engineering in 1993.

    1993-1998: Quality manager at precast plant Betonelement A/S, DK. Working in Quality management system, Purchasing, Engineering, Production and Sales.

    1998 – Present: Various positions at Aalborg Portland A/S, DK.

    1998-2001: Technical Consultant domestic market

    2001-2003: Technical Manager Export sales team

    2003-2007: Area Sales Manager, Area Technical Manager Scandinavia and Western Europe.

    2007-2016: Stationed in Hamburg, Germany. Area Sales Manager, Area Technical Manager Western Europe.

    2016-Present: Sales Engineer, Promotor stationed at Aalborg Portland A/S DK.

Aalborg Portland France

  • Jean-Fabien Criquioche | Managing Director France and Belgium

    Jean-Fabien Criquioche

    Managing Director France and Belgium

    jean-fabien.criquioche@aalborgportland.com

    Graduated in Business Administration, he has 25 years of  experience in sales and business development. 
    He started as sales engineer in surface treatments for Henkel technologies.
    He joined Univar as key account manager for coating and adhesives markets during 9 years. Afterwards he worked for Bostik as area sales manager for building market. 
    In 2014, he started working for Aalborg Portland to developop sales of White cement in France as Area Sales Manager. Since 2017, he is the Managing Director of Aalborg Portland France and Aalborg Portland Belgique in 2023.
     

  • Anthony Binet | Technical Sales Manager-Area Sales Manager South of France

    Anthony Binet

    Technical Sales Manager-Area Sales Manager South of France

    anthony.binet@aalborgportland.com

    Graduated in Sales and Marketing of Industrial Products , he has 16 years of experience in the world of concrete.

    In 2004, he began as supervisor for the NF Adjuvants tests for CERIB, a Technical and Industrial Center (CTI) .

    In 2008, he joined BASF CC France and worked as Technical sales engineer for 10 years. He then became a sales manager for the south east of France.

    In 2020, he started working for Aalborg Portland as a technical sales manager developping white cement sales in the south of France.

Aalborg Portland Belgium

  • Jean-Fabien Criquioche | Managing Director France and Belgium

    Jean-Fabien Criquioche

    Managing Director France and Belgium

    jean-fabien.criquioche@aalborgportland.com

    Graduated in Business Administration, he has 25 years of  experience in sales and business development. 
    He started as sales engineer in surface treatments for Henkel technologies.
    He joined Univar as key account manager for coating and adhesives markets during 9 years. Afterwards he worked for Bostik as area sales manager for building market. 
    In 2014, he started working for Aalborg Portland to developop sales of White cement in France as Area Sales Manager. Since 2017, he is the Managing Director of Aalborg Portland France and Aalborg Portland Belgique in 2023.

  • Yves Terneu | Sales Manager Benelux

    Yves Terneu

    Sales Manager Benelux

    yves.terneu@aalborgportland.com

    30 years experience in sales and business development.

    Started in interior design,supporting and assisting customers to a complete finished project. Since 10 years in the building materials sector.

    Joined the Aalborg Portland team in 2017 as a Sales and marketing Manager for Benelux, focus on using white cement in all its possibility’s to make beautifull buildings.

Aalborg Portland Poland

  • Tomasz Stasiak | Managing Director Aalborg Portland Poland, Poland and Eastern Europe

    Tomasz Stasiak

    Managing Director Aalborg Portland Poland, Poland and Eastern Europe

    tomasz.stasiak@aalborgportland.com

    Graduated from Warsaw School of Economics in 1984. He has 30 years of international experience in sales and business development.

    He started his work in foreign trade, automotive industry – POL-Mot Co. Ltd.

    After political changes in 1989 in Poland, he joined ARGO-Impex Co. Ltd as Export Director, responsible for export of different steel products to various countries in Europe.

    He entered the building materials sector by joining Calanda BV /Calanda Poland Co. Ltd./ - Netherlands Company, co-operating with Brett Martin, next Bituwell Poland Co. Ltd. As a Managing Director, he successfully developed sales of German products on the Polish market.

    He continued his career in the building materials sector by joining Aalborg Portland Poland in 1996, first as National Sales Manager and then from 2000 as a Managing Director.

    He focused on building a brand power of AALBORG WHITE Cement on the Polish market and then in Eastern Europe. He has been leading Aalborg Portland Poland Team, with which he achieved a market leader position.

    During his work in Aalborg Portland, he took part in the FLS Academy Personal Leadership Program training in Denmark and USA in 2001 - 2003. Now he continues the company’s strategy of expanding markets for White Cement and introducing new products

  • Jaroslaw Chodkowski | Sales Manager, Poland and Eastern Europe

    Jaroslaw Chodkowski

    Sales Manager, Poland and Eastern Europe

    jaroslaw.chodkowski@aalborgportland.com

    Graduated in Warsaw School of Economics University / M.Sc. in Finance and Banking/ and Koźminski University,Warsaw /Executive MBA./, he has up to 20 years of international experience in sales, marketing and business development.

    He started his career in telecom and security sector working for an international and national operators, responsible for sales and marketing.

    He joined Panasonic Business Solution Department with responsibility over sales and marketing for PBX group of products.

    By joining Cementir Holding in Aalborg Portland in 2006 he entered building materials sector. As a Sales Manager he successfully opened new CEE markets as well as strengthen market leader position of AALBORG WHITE brand in Poland.

    He is managing all road and sea logistic at Aalborg Portland Poland including bulk and bags deliveries as well as taking part in launching new InWhite products and solutions.

Asia Pacific

  • Fabrizio Carraro Piereugenio | Asia Pacific Head of Region

    Fabrizio Carraro Piereugenio

    Asia Pacific Head of Region

    Graduated in Economics from the University of Genoa, Fabrizio Carraro has more than 30 years of experience in the industrial sector, covering managerial roles in production companies, but with also some significant experience in consultancy.

    In 1997 he joined Cementir Group contributing to the significant growth of the company and covering several key roles, such as Commercial Director and then Chief Operating Officer in Cementir Italia, and in Cementir Holding being Chief ComEx Officer and then Chief Sales & Marketing officer.

    Prior to Cementir, Fabrizio covered significant roles in both public and private companies, such as ILVA, TDI, ILP, Bravosolution and IBL.

    In 2018 he was appointed CEO of Asia Pacific Region, which includes Malaysia China and Australia.  

Aalborg Portland Malaysia

  • Lim Huck Lim | Asia Pacific Region Sales and Marketing Director

    Lim Huck Lim

    Asia Pacific Region Sales and Marketing Director

    HuckLim.Lim@aalborgportland.com.my

    Graduated in University of Technology, Malaysia with Engineering Degree in 1999, joined a local public listed engineering products manufacturing company for 2 years as Research Engineer and then Sales Engineer; invented a new engineering product with patent right. Later obtained MBA from University of Lincoln, UK.

    Joined Cementir Aalborg Malaysia in 2002, started as Sales Engineer, took up the General Manager role in 2004 for JV company with Thailand Siam Cement incorporated in Singapore; operational office based in Taiwan. Moved back to Malaysia in 2006 and work on acquisition project and business development in Vietnam. Later moved to Shanghai with family in 2009, leading S&M department inclusive outbound logistic for newly expanded China white cement plant. Set up sales offices and logistic warehouses in Guangzhou, Beijing, Changsha & Chengdu; business expansion in Chinese unstructured market environment and export has led the company grows as biggest white cement plant in Asia. Highly involved in M&A activities.

    Back to Malaysia in early 2019 as Asia Pacific Region S&M Director. Work with team on white cement exports especially emerging markets in SEA; functional support on group white cement strategy implementation on business units across Asia Pacific region.

  • Cheah Mun Hoe | Sales and Marketing Director (Aalborg Portland Malaysia)

    Cheah Mun Hoe

    Sales and Marketing Director (Aalborg Portland Malaysia)

    munhoe.cheah@aalborgportland.com.my

    Graduated with Bachelor of Economics Honors from National University of Malaysia in 1994 and in 2017 Master’s in Business Administration from Cardiff Metropolitan University, United Kingdom. Partial qualification from Association of Certified Chartered Accountants, United Kingdom.  
    Recipient of 1997 Tun Razak Youth Leadership Awards in association to Konrad Adenauer Foundation, Berlin. This annual award is presented to selected Malaysian youth to undergo intensive strategic military training by Royal Malaysian Navy to build up leadership, strategic management, psychology and physical fitness, war skills, emotional and intelligence quotient development of recipients.

    Proven sales and business development track record in regional cement industry settings with accumulated twenty-four years’ of working experience since 1996 up to present. Pioneer in starting up white cement export business within the Asia Pacific region starting from year 1999.
         
    Started career as Auditor in KPMG Peat Marwick Malaysia, the mentioned then joined Lafarge Malaysia Berhad as Sales Executive in 1996 managing domestic industrial users’ account. In 1999, selected to attend Lafarge’s Training Academy in Atlanta USA on an emerging manager’s programme, promoted to Divisional Sales Manager less than three years from joining the organisation.

    Joined Aalborg RCI White Cement in 1999 as Export Development Manager with then total cement production and sales of 60,000 MT per year. In 2008 promoted to head the Sales and Marketing team of Aalborg Portland Malaysia Sdn Bhd managing the business of white cement (local and export) as well as skim coat products of SCI.

Aalborg Portland China

  • Tang Lei | Senior Sales & Marketing Manager, China

    Tang Lei

    Senior Sales & Marketing Manager, China

    lei.tang@aalborgportland.com.cn

    Graduated from Wuhan University in 2001, majoring in marketing.

    Since 2003, worked as Guangzhou Sales Engineer in the American Henkel Loctite and dedicated in adhesive promotion.

    In 2008, joined in SKSHU Paint Co. Ltd. as Guangdong Sales Supervisor in the coating industry.

    Since 2009, worked in Aalborg Portland (Anqing) co., Ltd., as Sales Manager in Southern China. Set up the South China office and the warehouse, and completed the sales task progressively year by year. On Sep. 2023, took the role of Senior Sales & Marketing Manager in China.

  • Li Ke Zhu | Sales Manager, Eastern China

    Li Ke Zhu

    Sales Manager, Eastern China

    KeZhu.Li@aalborgportland.com.cn

    Graduated from Changchun building materials industrial University (now it is Changchun University of Science and Technology) in 1986.
    33-years work experience in production, technology and sales in white cement industry. Now is the East China Sales Manager of Aalborg Portland.

    Participated in the establishment of Anhui Anqing white cement factory before 1992, and worked as technician and engineer successively, focusing on the factory construction, staff production technology training, enterprise trial operation and technical transformation.

    After 1992, worked in cement sales, serving as Sales Manager and Factory Operating Manager successively, focusing on team management, product channel development and application, and ensuring the improvement of corporate profits.

    Worked as Sales Manager in Aalborg Portland (Anqing) Company since 2005, Led the sales team to successfully introduce white cement products into the Chinese market, expanded the sales channel, promoted the product application and enhanced the brand awareness.

    After the company's capacity expansion in 2009, served as East China Sales Manager, focusing on the market segment and sales in east China; participated in the SIX SIGMA project for many times to promote the sales and innovative application of white cement in the market segment in China; participated in negotiation and after-sales service of large-scale cast-in-situ white bare concrete projects like Chizhou Yangtze river bridge in Anhui province with 5,000 tons of Aalborg Portland white cement consumption, boosting the use of white concrete in large-scale infrastructure projects in China.

    He has rich experience in team management, market analysis, channel development and product application.

  • Cheng Li Ming | Sales Manager, Northern China

    Cheng Li Ming

    Sales Manager, Northern China

    liming.cheng@aalborgportland.com.cn

    Graduated from ChengDe Nationality Normal Junior College, and worked as sales and sales manager after graduation, having 19 years of sales management experience.

    Worked in Beijing Yuntong Elevator Company as sales, being passionate in sales and developing customers. In that year, overfulfilled annual performance, and was promoted to sales director within two years.

    In 2005, worked in Beijing kangyuan environmental water treatment Company as Sales Supervisor, and built the team and completed the team sales perfermance.

    In 2007, worked in Beijing lezhu hi-tech building materials Company as Reginal Sales Manager, developed market in unfamiliar cities, and made a good profit.

    In 2010, worked in Aalborg Portland (anqing) Company as Reginal Sales Manager, established North China sales office and sales network, developed sales agencies and set up warehouse throughout the sales region, made delivery plan and coordinated logistics AOG period. Developed customers from scratch,and regional sales increased year by year. Concertrate on promoting brand influence and profit in sales region.

Aalborg Portland Australia

  • Todd McGurgan | General Manager, Australia & New Zealand

    Todd McGurgan

    General Manager, Australia & New Zealand

    Todd has been involved in the construction materials industry for 35+ years, specifically in the fields of cement, ready-mixed concrete, supplementary cementitious materials, aggregates, concrete admixtures and cement additives.

    Having worked in a variety of different management roles such as Technical, Commercial, Business Development and Area Management for companies such as Readymix, Cement Australia, Sunstate Cement, Holcim, First Graphene and Adelaide Brighton (HyTec) in Australia, Todd also spent a number of years abroad with BASF based in Shanghai working across the Asia Pacific region.


    With this experience Todd has developed a passion for cement and concrete product performance and aesthetics and has a strong interest in the advancement of cement and concrete technology, having been a member of the U.K. Institute of Concrete Technology (MICT) since achieving the Diploma in Advanced Concrete Technology, also a member of the Concrete Institute of Australia, and has previously sat on a number of Australian technical committee’s including the Cement Technical Committee and Australian Standards committees for Cement [BD-10] and Concrete [BD-49].
     

Middle East and Africa

  • Alberto Barbieri | Egypt Managing Director

    Alberto Barbieri

    Egypt Managing Director

    Alberto graduated in Engineering and Management from the University of Modena and Reggio Emilia, holds an MBA from SDA Bocconi in Milan and holds post graduate studies from Harvard Business School in Boston (Massachusetts, USA).

    Alberto is a manager with extensive international experience in the industrial sector gained in countries such as Angola, Pakistan, India, Iran and Brazil.

    During his career he has held roles of Managing Director and General Manager for companies such as Ferrari spa, Cremonini Group and Boston Consulting Group, mainly dealing with business development and corporate restructuring.

    Alberto joined Cementir in November 2019 and from 1 January 2020 he holds the position of Managing Director of the Egyptian subsidiary Sinai White Cement.

Sinai White Cement

  • Abdel Hamid Gadou | Commercial Director

    Abdel Hamid Gadou

    Commercial Director

    ahg@sinaiwhitecement.com

    Graduated in Business Administration at Cairo University, Egypt, he has 25 years of experience in marketing & international sales.

    He started in automotive industry at Arto Group representing Skoda Auto based in Cairo & in the Checz rep with responsibilities on new models market positionning, pricing and sales.

    He joined the home appliances industry at Unionaire responsible for international marketing and sales in 48 markets globally with a diversified product line offering.
    Entered the White Cement industry by joining Sinai White Cement in 2008 as Export Manager then promoted to Sale Director, Export. He is responsible for the global international sales and marketing of a 5 types portfolio of white cement within the overall sales and marketing strategy of Cementir Group in the geographical area related to Sinai White Cement. The diversification of offering enhances the ability to meet all demand coming for the markets from different consuming segments.

    Managing extraordinary operational conditions coinciding with many political uprising throughout the middle east region since 2011 while maintaining financial achievements of SWC.

    Growing/defending SWC International market share against extra capacity originating from Egypt.

North America

  • Alessandro Civera | North America Head of Region

    Alessandro Civera

    North America Head of Region

    Alessandro Civera is a manager with more than 20 years of experience in international groups in different industrial sectors, cement, chemicals and chemical fibers.
    He has a consistent experience abroad and in the management of international teams.

    Graduated in Industrial Chemistry from University of Torino, he received his MBA from Bocconi University in Milano.

    After diversified experiences in chemical and chemical fiber sectors, he joined Italcementi Group in 2005, where he held positions of increasing responsibility in Italy and abroad.

    He joined Cementir Group in 2016 as Managing Director and CEO of the Egyptian subsidiary Sinai White Portland Cement Company, leading a successful turnaround bringing the company to compete on European and international markets. Since 2020 he has been appointed Head of the North American Region.

Lehigh White Cement

  • William Miller | VP Sales & Marketing

    William Miller

    VP Sales & Marketing

    William.Miller@lehighwhitecement.com

    Upon receiving his Bachelor of Science Degree in Business Administration from Central Michigan University Mr. Miller entered the cement industry in Detroit, Michigan as a Sales Representative for St Marys Cement. Now with over 30 years in the Industry he is recognized as a leader, motivator with strong sales and industry expertise.

    In 1994 he was promoted to his first Management position and relocated with St Marys (Blue Circle Cement) to Missouri. As a District Sales Manager he was responsible for logistics and sales management over 4 states in the Central US.

    Entering the Ready-Mix Concrete industry for seven years gave him a different perspective of the heavy construction industry. William gained G.M. experience providing ready mixed concrete to state and local DOT’s and the knowledge of running a business from start to end.

    He then returned to the cement industry with Lehigh White Cement Co. in 2006 as Southeast Regional Manager based in Tampa, Florida. This position involved direct sales to National Accounts, terminal operations, Sales Administration management along with Logistics control. William is very involved with many industry related trade associations and currently sits on the Board of Directors for the ICPI (Interlocking Concrete Pavers).

    The combined experiences and driven style have led to his current position as Vice President handling strategic tasks involving new product innovation, growth and expansion projects along with managing the Sales and Administration for the US and Canada.